Monday, November 15, 2010

Branding Fail

Today, I was reading an article on an online newssite. The article was about a company that offers training courses to demotivated and burnt out employees. I thought that sounded interesting (I enjoy reading about personal leadership and development), and so I clicked on to the website of the company, where I discovered they hadn't updated their website since 2005. Like, 5 years ago!

They only advertise a personal branding workshop which they were offering on a certain date in 2005. Really, I found this such a difference between the statement the company makes (we don't care to give you up-to-date information) and what their actualy goal is (training on personal branding, and getting more fulfillment from your job).

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